The Social Media package includes setup of your Facebook and Twitter accounts, as well as your WordPress blog, and RSS Feed (powered by your blog). If you add a promotional or instructional video, we will also set up your YouTube account (additional $99, not included in price below). Upon request, we can also customize your Facebook and Twitter pages (see pricing). This package includes graphics and collateral to promote your social network (requires FTP access).

While setting up your social media accounts, and making sure visitors to your website can follow you or become a fan is a step in the right direction, if you don't have fresh, original content, having these accounts is pointless. To that end, we offer copy writing services so that your Twitter, Facebook, WordPress, and RSS Feed remain current, attract new visitors, and maximize benefit to your company.

Like the Email Marketing Package, we recommed adding Search Engine Optimization at least 8 weeks before beginning the campaign. If you haven't already submitted a sitemap to Google, we suggest doing so right away.

*We will need a contact at your company that can provide information (and images, if applicable) on your products, services, and promotions.

Has your company considered, or already set up accounts on Facebook, Twitter, YouTube, LinkedIn, WordPress (blog), and an RSS Feed? That's great! But are you driving traffic to these mediums, updating each account with fresh content, and converting traffic in to revenue?

Set It and Forget It?
Not a chance! So, you have, or plan to have, a Twitter account? Great step, considering the power and reach of Social Media. However, if you aren't providing valuable information and consistent updates, then you probably aren't creating a pool of loyal Followers that will gladly promote your company! Is your content engaging your Followers?

With Facebook, it's the same challenge...do your visitors want to "like" you on Facebook? What content does your page provide that's of value to the consumer? Is the content fresh, dynamic, original, and most of all, helpful? Does your page list specials, discounts, or something else that will benefit the consumer? Is there a call-to-action? Will the user become a "Fan," or leave within 5 seconds? If you just set up a Facebook account, and fail to maintain and promote the page, then the answer will surely be the latter. The same is true with YouTube, LinkedIn, Digg, etc.

Pinnacle Media Corp. (PMC) addresses all of these issues with our strategic marketing platforms, designed to create a synergy among your Social Media, Website, Email Campaigns, and beyond. Our platforms drive traffic, which creates customers, which generate revenue.

Blog Setup, Design, Optimization & Development
A blog is an excellent way for a company to establish their expertise, while creating a vast base of readers, subscribers (we will set up your blog to power your RSS Feed), prospects, and clients. When used correctly, your blog will create an environment in which users can interact with your company, offer generally unbiased feedback and input, while learning more about your products and services.

Pinnacle Media Corp. will design and develop your blog, optimize it for search engines and social media, and even update it as often as you like with fresh content.

Fresh, Original, Content-Rich Copy Writing
Speaking of fresh content, a well-written, content-rich blog is the way to attract new users, while keeping your existing readers. The blog should bring value to users, promote your knowledge and experience, and give readers a reason to keep coming back. The writing should be profound, entertaining at times, and original. In writing your blog, be sure to resist the sales pitch -- this is not the place. Instead, deliver highly targeted information that is relevant to your audience and your company.

Pinnacle Media Corp. will constantly update your blog with original, valuable, content-rich copy to make your blog more attractive to readers. In turn, you will grow your reader base and promote your company among a larger audience.

Facebook Account Setup, Page Design & Optimization
There is no denying the reach and power of Facebook. Now that 1/3 of the U.S. has a Facebook account, it's possible to reach a large number of highly targeted, potential clients...sometimes with the endorsement of someone you know. Like your blog, your Facebook account needs to be updated constantly with valuable, original content. Without it, you may want to avoid opening an account in the first place. After all, what message does your company send with a mediocre Facebook account, where the most recent update was 4 months ago?

It seems like every company has a Facebook account now, but how are they using it to improve exposure or increase revenue? Is it a marketing tool, or just an icon on their website? The reality is, when well executed, your Facebook can be a legitimate piece of your overall marketing strategy. We can update your Facebook account with new content, images, and more (e.g., products for sale, in conjunction with your e-commerce store). You will draw in more followers and extend the reach of your business. Don't miss out on this tremendous opportunity to make Social Media work for you, and your organization.

Twitter Account Setup, Page Design & Optimization
Twitter is an amazing tool to reach your audience quickly, more frequently than you might with Facebook or a blog, and to build a dialog with followers and clients. After all, isn't all marketing aimed at creating a conversation with prospective clients? Now you can do that easily and effectively....with Twitter. This is not a forum for distributing ads, or blasting out your best sales pitch. This is a place to be "real" with your followers, earn their trust, create a dialog, and deliver valuable information.

Again, like your Blog, RSS Feed, and Facebook account, the content (aka "tweets") must deliver value to your followers. It needs to be substantive. But this takes time. Fortunately, this is something that we can do for you! Pinnacle will create your Twitter profile, a custom page, and keep your content fresh. Your followers will be interested and engaged, while your company expands its customer database.

Increased & Sustainable Traffic
When used effectively, Social Media will create a loyal following of readers, fans, prospects, and clients. We understand how to make Social Media work for you, and your company. Often, an organization might delay geeting involved in Social Media because they don't know where to start, or they don't have the time, or they don't see how it will directly benefit their company. That's where we come in...we'll initiate, promote, and maintain your campaign to make sure it benefits your company today, and in the long-term. Make no mistake...its a full-time job, but so is anything worth doing.

Get started today.